Articles.
I inherited a 50-minute deploy, and it was the best news in the audit
When Revin stepped into this client, the production deploy took fifty minutes and nobody could say why. It took me a while to see the number was not the problem, it was the symptom. Here is what was underneath, and why a slow deploy costs far more than it looks.
Victhor Araújo
I turned down a $480k contract. I'd do it again.
Last October, the biggest contract in Revin's history landed in my inbox. Six developers, twelve months, open-ended scope. I read it twice and said no. Here is what was in that proposal, why buying developer hours is the most expensive way to build software, and what happened next.
Victhor Araújo
How to evaluate a software development company: the 30-minute audit
You pay every month but have no idea if the project is moving forward or just spinning in place. Here are the 5 questions that reveal the truth in 30 minutes — no code knowledge required.
Victhor Araújo
When to kill a product: a 4-question framework for founders
Killing a product is the most-avoided strategic decision by founders. Result: capacity consumed by a product already lost — months later, a pivot that could have happened in weeks. See the 4-question framework a senior squad uses to lead the conversation.
Victhor Araújo
Hard conversation: how the CTO communicates the product needs a rewrite
The word "rewrite" freezes any executive meeting. The problem is rarely technical — it is communication. See the template senior squads use to present a rewrite to CEO/CFO/board, and why managed squads execute rewrites without stopping operations.
Victhor Araújo
Custom software development or SaaS: the 5-question build-or-buy framework
The "build or buy" decision drags for months in most companies. It doesn’t need to. 5 structured questions decide it in 1 day — and in most cases, the right answer is a combination. See the full framework.
Victhor Araújo
The anti-MVP playbook for B2B enterprise: why "ship ugly" is the most expensive advice
MVP was made for B2C. In B2B enterprise, first impression is one-shot — a client who sees a raw product never comes back. Here is why senior squads ship "ready to demo" instead of MVP, and how that changes product economics.
Victhor Araújo
How a CFO should read an engineering report (template included)
CFOs get engineering reports in technical format and end up outside the decision. Here is the 1-page template senior squads deliver — and why CFOs need to demand this format before approving the next quarter.
Victhor Araújo
What Technical Founders Need to Learn About Business (and Vice Versa)
The biggest threat to startup success isn’t lack of code — it’s the gap between technology and business strategy. Learn how bridging this gap creates better digital products and stronger teams.
Victhor Araújo